The following table shows the number of "exposures" to an advertising message per $1,000 spent on advertising on radio and TV in a local market.
|39 & Over||4,000||3,000|
We want as many total exposures as possible,
but certainly at least one million,
without spending over $100 thousand,
amd we want at least 140 thousand upper income exposures
and a half million exposures to consumeres under 30 years old.
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