The following table shows the number of "exposures" to an advertising message per $1,000 spent on advertising on radio and TV in a local market.
| TV | Radio | Goal | |
| Upper Income | 1,000 | 1,500 | 140,000 |
| Lower Income | 12,000 | 4,500 | |
| Under 30 | 9,000 | 3,000 | 500,000 |
| 39 & Over | 4,000 | 3,000 | |
| Total | 13,000 | 6,000 | 1,000,000 |
We want as many total exposures as possible,
but certainly at least one million,
without spending over $100 thousand,
amd we want at least 140 thousand upper income exposures
and a half million exposures to consumeres under 30 years old.