| "natural tendency of
organizations to: Adams (1979, p. 143): |
routinize, reduce uncertainty, increase predictability, centralize functions and controls" |
| 3 ingredients for
individual creativity (Amabile, 1988): |
expertise in the domain, skill in crative thinking, intrinsic motivation to do the task well. |
| Barriers to "Intrinsic
Motivation" |
expecting detailed & critical
evaluation, being closely watched, focusing on tangible rewards, competing with other people, having limited choices & resources for the job |
| Goal
Setting |
clear overall goals, |
| latitude in how to achieve those
goals. |
| Evaluation |
focus on the work itself (as opposed to
the person) provide informative and constructive help involve peers as well as supervisors. |
| Rewards
|
Give recognition for successful creative
effort |
| Avoid over-emphasis on rangible rewards
for
creativity Creativity is easy to starve, but hard to buy |
| Challenges
|
An urgent and inportant problem can
stimulate
creativity, |
| Imposing artificial
urgency
can decrease creativity. such as competing with another division in the company or having an arbitrary deadline |