Economics 4470
Industrial Organization, Regulation and Antitrust Economics
Summer 2002
Dr. Bruce A. Seaman

Time and Location: MW: 4:45 - 7:30 P.M.; 227 General Classroom

Administrative: Office: 636 CBA Building (35 Broad Street); Phone: 404-651-2775; Fax: 404-651-4985; email: secobas@aol.com. Office hours are flexible, so it is best to contact me to arrange meetings, or ask me after class..

Catalog Description: The theory of government regulatory and antitrust policies and their effects on the competitive performance of the economy and the behavior of individual firms and industries. Specific topics include an economic and some legal analysis of mergers, price discrimination, predatory strategies, tying contracts, resale price maintenance, cost-benefit studies, product and worker safety, the environment, and deregulation issues in telecommunications, transportation and other industries, with special emphasis on modern landmark cases and the role of economics in affecting public policy.

Prerequisites: Principles of micro-economics is the minimum requirement, but a course in intermediate micro-economics is recommended. Key topics will be reviewed for economics and non-economics majors alike, and the especially complex text material will be simplified in class.

Required Texts: W. Kip Viscusi, John M. Vernon and Joseph E. Harrington, Jr. (VVH), Economics of Regulation and Antitrust, Third Edition, MIT Press, 2001.

John Kwoka and Lawrence White (KW), The Antitrust Revolution: Economics, Competition and Policy, 3rd Edition, Oxford Press, 1999.

Exams: A mid-term exam and a non-comprehensive final exam are scheduled. Discussion based on the cases and the end-of-chapter quest

ions is encouraged. Some sample exam questions and problems will also be discussed in class. Each exam is weighted equally, although borderline grades may be influenced by class participation and improvement shown throughout the semester.


Attendance Policy: University and government assistance policy requires that attendance be monitored so that students can be withdrawn if they are not regularly participating in the course. It is therefore imperative that any student who must miss more than one consecutive class (for health or other legitimate reasons) notify the instructor so that no student is automatically withdrawn incorrectly. Spot checks are made of attendance, as well as periodic questions posed to students in class to encourage class discussion as well as monitor attendance. Also, class lectures, case discussion and problem solving will frequently expand beyond the text material and are important for success on exams. You are responsible for obtaining any material that you have missed. Scheduling conflicts regarding exams must be resolved in advance of the exam, except in the case of legitimate emergencies. Missed exams can result in an "F" for that exam.

Course Schedule and Assignments: Note that July 12 is the last day to withdraw with a "W."

Date: Topics and Assigned Reading: (VVH and KW refer to the texts)
6/17: Overview and review of essential economic concepts. Introduction to
rationale for regulation and antitrust policies; the relevant history of regulation in the U.S. VVH: Chs. 1 and 2 (appendix optional)
6/19: The debate about the social costs of monopoly; X-efficiency; basic industrial organization concepts; intro to the antitrust laws.
VVH: Ch. 3
KW: Introduction (pp. 1-5); and AThe Economic and Legal Context,@ pp. 8-24
6/24: The determinants of relevant economic markets; Horizontal mergers

VVH: Ch. 6 (pp. 143-165)
VVH: Ch. 7
KW: Case 6: Staples-Office Depot

6/26: Merger cases continued

KW: Case #2: Hospitals: the Carillion case
KW: Case #12: Visa and Discover card

7/1: Predation strategies and monopolization; theory and major cases; the tobacco controversy

VVH: Ch. 9 (pp. 257-284)
KW: Case #9: Matsushita v. Zenith
KW: Case #10: The Liggett case

7/3: Price discrimination issues; Intro to the analysis of collusion and price-fixing;
the antitrust debate: should all collusion be per se illegal?

VVH: Ch. 9 (284 to end)
VVH: Ch. 5
KW: Case 7: Ethyl; and Case 11: MIT Financial Aid

7/8: KW: Case 8: NCAA case; MIDTERM EXAM
7/10: Return and discuss exam; Begin discussion of vertical issues in antitrust; tying contracts; application to Microsoft

VVH: Ch. 8

7/15: Case discussion: vertical issues

KW: Case 14: Jefferson Parish
KW: Case 15: Monsanto v. Spray-Rite
KW: Case 16: Kodak
KW: Case 17: Microsoft (the initial investigation and consent decree)

7/17 More extensive analysis of regulatory policy; theories of regulation; Example:
the airline case (the effects of de-regulation)

VVH: Ch. 10
VVH: Ch. 17 (pp. 552-end)

7/22: The basic natural monopoly problem; important applications: energy (the de-regulation debate). Discussion of natural gas in Georgia

VVH: Ch. 11
VVH: Ch. 18

7/24: Deregulation of natural monopolies: the case of telecommunications

VVH: Ch. 15
KW: Case 5: Bell-Atlantic-NYNEX (local telephone competition)
KW: Case 19: Time Warner-Turner Broadcasting

7/29: Intro to ASocial Regulation:@ health, safety and the environment

VVH: Ch. 19

7/31: How do we Avalue@ a life? How can we apply Acost-benefit@ analysis to issues of life and death? Product safety application

VVH: Ch. 20
VVH: Ch. 22

8/5: Workplace health and safety: Do we need government regulation? Review; preparation for final exam

VVH: Ch. 23

Final Exam: Wednesday, August 7: 5:00-7:00 P.M. (NOTE: slight time difference from regular class). Non-comprehensive exam based only on topics since Midterm Exam.