QUESTIONS

1. WHERE ARE WE NOW?

ðInvolves thinking strategically about the company’s external market environment and its internal situation and capabilities.

2. WHERE DO WE WANT TO GO?

ðInvolves thinking strategically about what top management wants the company to be like in 5-10 years.

	What levels of performance management wants to reach by when
	What STRATEGIC outcomes to achieve
	What FINANCIAL outcomes to achieve

3. HOW WILL WE GET THERE?

 ðInvolves thinking about what STRATEGY the company should pursue to perform successfully and get from where it is to where it wants to go.