Naveen Donthu
(www.donthu.com) is the Katherine S. Bernhardt Research Professor and Chair of the
Marketing Department at Georgia State University.
Donthu received his
Masters in Management Science and Ph.D. in Marketing from the University of Texas at
Austin. Dr. Donthu's expertise are
in marketing research, consumer
research, advertising, cross-cultural issues, and online consumer behavior.
He has published over 75 research
papers in leading marketing and advertising journals including Marketing Science, Management
Science, Journal of Marketing, Journal
of Marketing Research, Journal of Consumer Research, California Management
Review, Journal of the Academy
of Marketing Science, International Journal of Research in Marketing, Journal
of Advertising, Journal of Advertising Research, Journal of Retailing, and Journal of Business
Research. He has also published over 60 papers in national and international
conference proceedings.
Donthu’s teaching interests are
in the areas of New Product Development and
Management, Marketing Models and Research
Methodology, Marketing Engineering,
International Marketing, and Internet Marketing. Professor Donthu has consulted
for several national and international companies such as Apple Computers, Marriott Corporation, Southern
Company, BellSouth, UPS, Chick-fil-A, and ServiceMaster and presented executive seminars
to managers from many countries. Naveen
has received industry support and several academic grants to conduct research.
Naveen received the
Georgia State University Outstanding Faculty Achievement Award (university-wide award
for extraordinary achievement in teaching, research and service). Over the years he
has also received several GSU Robinson College of Business Faculty Recognition Awards for Research, Teaching
and Service.
Dr. Donthu was the
doctoral program coordinator for the Marketing Department at Georgia State University until
he became the department chair. He has served on the editorial boards of the Journal
of Marketing, Journal of Consumer Research, Journal of the Academy
of Marketing Science, Journal of
Advertising, Journal of Interactive Marketing and Journal of Business Research. He is an active member of the American Marketing Association (AMA) and the Institute for
Operations Research and Management
Science (INFORMS).