International Marketing

Dr. Naveen Donthu

CBA 1339 (35 Broad Street)

phone: 404 651 1043; fax: 404 651 4198

e-mail: ndonthu@gsu.edu

URL: http://www.gsu.edu/~mktnnd

Description:

This course examines the impact of economic, cultural, political, legal and other environmental influences on international marketing. Within this context, we will discuss how to identify and analyze worldwide marketing opportunities, and examine product, pricing, distribution and promotion strategies. The course is structured to provide ample opportunity for interaction among students, and between students and the instructor. Students are expected to read current periodicals and journals to keep abreast of current international developments. The course will primarily consist of lectures, discussions, video presentations, cases, and group projects. Because of the emphasis on discussion and interaction, attendance on a regular basis will be expected.

Book:

International and Global Marketing: Concepts and Cases (Irwin / McGraw Hill) 2nd edition. By Meloan and Graham

Student Evaluation:

1. Class Participation and Assignments 10%

2. Exams (2) 50%

3. Country Project (group) 10%

4. Final Project (group) 30%

Class Outline:

Day Topic

  1. Introduction, Read articles 2, 3
  2. Cross-Cultural Issues, Read articles 7, 8
  3. Economic, Political, and Legal Environment, Read article 11
  4. International Marketing Strategy, Country Project 1, Read article 14
  5. International Marketing Research and the Internet, Country Project 2, Read article 23
  6. Case Analysis 1, 4, Country Project 3, 4
  7. Exam 1
  8. Global Product Planning, Read article 17
  9. Global Pricing Issues, Country Project 5, Read article 25
  10. Global Communications, Country Project 6, Read articles 21, 22
  11. Case Analysis 5, Country Project 7, 8, Read article 30
  12. Global Distribution Strategies, Read article 27
  13. Final Project Presentations 1, 2, 3, 4
  14. Final Project Presentations 5, 6, 7, 8
  15. Exam 2
Revised: January 21, 1999.

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