Business marketing vs. Consumer Marketing

• Product

  • More technical
  • Service important

• Price

  • Negotiated/ bid

• Promotion

  • Personal selling

• Place

  • Shorter/ more direct channels

• Decision making

  • Group

• Product

  • Standardized

• Price

  • List prices

• Promotion

  • Advertising

• Place

  • Longer channels

• Decision making

  • Individual/ household

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