PPT Slide

Monitor

and

Predict

Environmental

Influences

(e.g., Economic, Political

Technological, Competitive

Domestic and International

Corporate Mission and

Objectives

Assess Market

Opportunities

Commercial Government Institutional

Market Market Market

Analyze

Organizational

Buying

Behavior

Select

Target Market

Segments

Evaluate

Alternative

Market

Segments

Marketing Objectives

Strategy Development

Plan

for and

Acquire

Marketing

Information

Formulate the Business Marketing Mix

Product Channels of Pricing Personal Advertising Sales

or Service Distribution Selling Promotion

Marketing Program

Response of

Target Market Segments

Evaluation and Control

E. FRAMEWORK FOR BUSINESS MARKETING MANAGEMENT

Interfunctional

Coordination

R & D

Other

Procurement

Customer

Service

Production

?

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