Assistant Professor, Graphic Design
Jeff Boortz is an Assistant Professor in the Graphic Design Department at GSU, where he teaches Graphic Design, Motion Design, and Corporate Identity Design. He is a Creative Director with over twenty years experience building brands in the entertainment industry across the US cable dial and across the globe.
Most recently Boortz founded a new creative production company, UPRISING within Riot Atlanta, a post-production facility serving the advertising and promotion industry in the South Eastern US. Boortz's vision was to leverage the talent and comfort with all types of media of a new generation of directors emerging from SCAD. Under his mentorship they produced work for the History Channel, VH1, ESPN, and the newly launched NBC Sports Network. Under the UPRISING banner Boortz and his team also did brand presentations for JWT (Jiffylube), Focus Brands (Moes, Autotrader), and an iPhone ad for BBDO (AT&T).
Before joining Riot, Boortz was Chair of the Motion Media Design Department at the Savannah College of Art and Design. Boortz taught a variety of classes in branding, design and production at the undergrad and graduate level.
When he wasn't teaching, Boortz was busy scouting talent for, and working to promote social purpose-driven brands through his non-profit design boutique, Open Mynd Agency.
Prior to arriving in Georgia, as the founder of 3 Ring Circus and Concrete Pictures, Jeff Boortz spent more than two decades designing for and promoting brands within the entertainment industry. It was Jeff Boortz’s artistic vision and strong leadership that earned his companies international prominence and extraordinary kudos for successfully promoting content, television networks, and distributor brands in the U.S., Latin America, Europe and Asia.
Jeff Boortz’s impressive roster of current and past clients includes Changents, Discovery Channel, Travel Channel, MTV, ESPN, HBO, CBS, NBC, FOX, Showtime, A&E, Telemundo, BRAVO, Court TV, Comcast, Charter Communications, Adelphia, Cox and others. On the international front, his clients have included Pro Sieben, and Sat 1 in Germany, Sony’s AXN, Animax, and SET, Universal’s 13th Street in France, and Canal Fox in Latin America.
A thought leader with an ardent rebel spirit, Boortz has personally designed and produced concept-to-completion brand expressions: marketing strategies, positioning documents, on-air packaging and promotional campaigns. He is the recipient of multiple international design awards, including two Emmys and "Best of Show" accolades from the Broadcast Designers Association (BDA).
Constantly pushing the envelope Boortz has helped MSOs promote their advanced products, including HDTV, VOD, Telephony, and High Speed Internet. He developed an innovative “tent pole” marketing strategy that used the power of upcoming programming events (the NBA Finals, The Oscars, The Olympics, etc) to frame a consumer call-to-action for HD service. He has helped package and promote the first wave of virtual networks in VOD including MoviePass, Tubetime, Sportskool, Select-On-Demand, Animae Selects, Exercise TV, and DriverSeat, as well as translate existing linear network brands into the medium for Discovery OnDemand, HGTV OnDemand, Food Network OnDemand, DIY OnDemand, and FineLiving OnDemand.
Always seeking a way to improve the cable customer’s experience, and the cable company’s bottom line, Boortz developed and patented a service, cableselect, that allows linear TV viewers to commit to viewing programs during promos for those shows, and provides networks a much-needed feedback mechanism on the effectiveness of their promotion tatics.
Boortz’s renaissance spirit has led him into areas branding firms don’t usually venture, including the production of Journeys of the Heart, a 9 Hour social purpose reality series for Rainbow Media’s Equator HD channel set at an orphanage for deaf children in Peru. Not content to stop with programming Boortz conceived and created an original HD network, Moov HD for the VOOM HD platform, to foster creativity and innovation through non-narrative motion arts.
Boortz has also channeled his passion for storytelling and the film medium into successes as a producer of independent art-house feature films (Dream With the Fishes, One, and Cherish) and as feature director (Tear It Down). Additionally, he expanded the scope of his agencies to include film effects, creating over a dozen futuristic advertisements for Steven Spielberg’s feature film Minority Report.
Boortz received an M.A. in Film Production from USC Film School and his B.F.A. in Graphic Design from the University of Illinois at Urbana-Champaign.