June 10, 2009
Jeremy Craig, 404-413-1357
Researchers shed light on trading behavior in animals — and humans
ATLANTA — Humans, from ancient exchanges of food to modern day home mortgages, have bartered or traded to receive something that they couldn’t achieve on their own. It’s the basis of the economy, and it requires a leap of faith to believe that each party will receive a payoff in return for taking a risk.
When confidence breaks down, such as what happened during the recent collapse of the housing market, the economy slows.
Georgia State’s Sarah Brosnan, assistant professor of psychology, and research scientist Michael Beran conducted a study to see if chimpanzees spontaneously bartered foods among each other, using tokens which represented those foods. While results indicated that the animals were cognitively able to understand trade, without enforcement from human experimenters, trade disappeared.
Chimpanzees are known to trade services, such as grooming for food, but the ability does not seem to extend to trading commodities.
“If I spend five minutes grooming you, but you don’t groom back, I haven’t lost very much,” Brosnan said. “But I might not want to trade a food that represents 10 or 20 percent of my calories for the day if I risk getting noting in return. If you don’t complete the trade, I’ve lost a lot.”
One thing that may separate humans from chimpanzees is our third-party reinforcement mechanisms, Brosnan said. While chimpanzees rely on personal interactions, humans have mechanisms to foster confidence in trade, such as legal or social penalties for those who don’t follow through. At the simplest level, a critical aspect to confidence in trade is reputation — reinforced through language, or gossip, which is something chimpanzees lack.
“I can say to someone, ‘I gave this person a banana, and they were supposed to give me strawberries in return, but they didn't.’ It's a powerful enforcer of reputation,” Brosnan said.
The results of this research help scientists to better understand the roots of human economic behavior, Beran explained.
Brosnan’s and Beran’s research appears in the 123rd volume of the Journal of Comparative Psychology, pages 181-194.