Carolyn Curasi, Ph.D.
Associate Professor, Marketing
Room 1322
Marketing Department
Robinson College of Business
Georgia State University
Phone: 404.413.7660
E-Mail: ccurasi@gsu.edu
Ph.D., University of South Florida
M.B.A., Florida Institute of Technology
B.S., Florida State University
Interests:
Mature Consumers
Qualitative Research
Customer Loyalty and Services
Carolyn Folkman Curasi is an Assistant Professor of Marketing at the J. Mack Robinson College of Business Administration at Georgia State University. She received her Ph.D. in Business Administration with a specialization in Marketing from the University of South Florida in 1998. Dr. Curasi has been published in scholarly outlets including: the Journal of Consumer Research, the Journal of Services Marketing, Anthropology Newsletter, Advances in Consumer Research, the Quarterly Journal of Electronic Commerce, the International Journal of Market Research, and in the European Advances in Consumer Research. Prior to joining the academic community, Dr. Curasi held several executive positions within corporate America.
Publications:
2002
Curasi, C. F., Hogg, M., & Macalaren, P. Entering the empty nest stage. Proceedings of the 2001 Conference of the European Association for Consumer Research, Berlin, Germany, 5, 260-267.
Curasi, C. F. & Kennedy, N. K. From prisoners to apostles: A typology of repeat buyers and loyal consumers in service businesses. Journal of Services Marketing, 16 (3), 322-339.
2001
Curasi, C.F. A critical exploration of conducting in-person interviews as compared to conducting computer mediated interviews. International Journal of Market Research, 43 (3) , 361-375.
2000
Price, L., Arnould, E. J., & Curasi, C. F. Older American's disposition of special possessions. Journal of Consumer Research, 27, 179-201.
1999
Arnould, E. J., Price, L. L., & Curasi, C. F., Cherished possessions. Anthropology Newsletter, 17-18.