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George P. Moschis, Ph.D.

Alfred Bernhardt Research Professor & Director of the Center for Mature Consumer Studies
Department of Marketing
J. Mack Robinson College of Business
Georgia State University
Room: 1337, RCB Building
Phone: 404-413-7670/7671
Personal Web Page: 

Ph.D., University of Wisconsin
M.B.A., Georgia State University
B.S., University of Tennessee
Consumer behavior
Market research
Marketing strategy
Survey research
George Moschis, Ph.D. University of Wisconsin-Madison, is Professor of Marketing, Alfred Bernhardt Research Professor, and the founding director of the Center for Mature Consumer Studies at Georgia State University, where he is also a member of the Gerontology Program Faculty. He has been studying the lifestyles and habits of different generations in U.S.A. and other countries for more than 30 years. Through his Center, which is globally known and has been recognized over the years by American Demographics as one of the best sources of marketing information in the United States, Dr. Moschis has conducted dozens of studies and has disseminated his research findings to thousands of organizations interested in serving the aging population. His list of publications includes more than 150 peer-reviewed articles and papers, dozens of research monographs, and seven books.

Dr. Moschis is also a frequent contributor to various consumer and trade publications in this country and abroad, and has been recognized by educators and practitioners on several occasions for his contributions to marketing knowledge and practice. He has served on the editorial boards of leading scientific journals, and he is one of the most frequently-cited authors by those who publish in academic and practitioner journals in his field.

As a guest of various types of organizations around the globe, Dr. Moschis lectures annually in several countries in the five continents and is considered as one of the world’s foremost authorities on topics related to consumption habits of different generations. He has consulted with and developed programs for a variety of leading corporations and government agencies worldwide, and has been a frequent speaker at business forums and a guest on national and international television networks.


Mather, Anil, George P. Moschis and Euhun Lee, "A Longitudinal Study of Life Status Changes and Changes in Consumer Preferences, Journal of the Academy of Marketing Science, Vol. 36(2), 2008.

Moschis, George P. and Anil Mathur, Baby Boomers and Their Parents: Surprising Findings about their Lifestyles, Mindsets, and Well-Being, (Paramount Market Books), 2007.

Moschis George P. “Life Course Perspectives on Consumer Behavior,” Journal of the Academy of Marketing Science, Vol. 35(3), 2007.

Moschis, George P. “Stress and Consumer Behavior,” Journal of the Academy of Marketing Science, Vol. 35(4), 2007.

George P. Moschis, and Anil Mathur “Older Consumer Responses to Marketing Stimuli: The Power of Subjective age,” Journal of Advertising Research, Vol. 46 (September) (2006), 339-346