ABOUT VISUAL IDENTITY

Georgia State University is a model of a 21st-century research institution in fulfilling its missions of scholarship, service and discovery.

But in the world of higher education, Georgia State must compete locally, regionally, nationally and internationally for excellent scholars, sustaining funds and philanthropic donations.

It is imperative that Georgia State’s visual identity elements be well-defined, distinguishing and enduring.

The consistent and correct use of the branding mark that identifies Georgia State, combined with our reputation for excellence, is how this university will be known.

While Georgia State comprises a multitude of units and constituencies, with a range of purposes and goals, the identity program presents the institution as one unified community.

The program is designed to build maximum recognition through the consistent use of a logo system and color pallet that always say Georgia State University.

The Identity Program

The visual identity program consists of several components:

• approved configurations of three visual elements: the logo, the university seal and illustrations of the university’s mascot, Pounce
• the standards that govern the use of these elements
• specific colors for print and for Web
• specific typography
• the preferred formats for standard publications
• the preferred editorial style for texts

This manual guides the university community in the preferred usage of the visual elements of the identity program. The editorial style suggested for promotional and recruitment materials is covered in a separate online publication, the Georgia State University Stylebook.

The institutional name

The institution should always be known by its proper name, Georgia State University, never by the initials GSU or GS. The full name Georgia State University should appear on the front cover of all publications,
in the opening credits of all videos and films, and on the initial page of all official Georgia State University Web sites. Georgia State is acceptable in second and subsequent references.