COLOR USAGE

The official colors of the university are blue (PMS 286) and white. Accent colors are grey and red for the university and red and black for athletics. Strong use of the university blue is encouraged. The university red should play a secondary, minimal role.

LOGO COLOR BREAKS

Three Colors

The logo's full-color version prints in three colors: the flame prints in PMS 286 blue, the underline prints in PMS 186 red, and the logotype prints in PMS 404 gray.

Two Colors

In two-color versions of the logo, the mark and logotype print in PMS 286 blue and the underline prints in PMS 186 red. In the reversed two-color logo, the mark and logotype are white and the underline prints in PMS 186 red.

One Color

A one-color version of the logo must always print in PMS 286 blue. When printing in black and white only, the logo prints in 100 percent black. If printing in a one-color publication or application in which one of the official colors is not available, the logo must always reverse out of a solid block of color and be white. To ensure uniform color reproduction, logo colors may not be screened.

Reversing the Logo Out of A Color

When reversed, the one-color logo should always be white. When printing in four color process or with PMS 186 red, the underline should be red. The university logo is a trademarked image, and all its configurations should appear in its official colors - blue (PMS 286), red (PMS 186) and gray (PMS 404) - unless it is printed in a one-color publication or application in which one of the official colors is not available. In this instance, the logo must always reverse out of a solid block of that color.

Web Colors

Color breakdowns for web usage should mirror the guidelines laid out previously with the only exception being the use of hexadecimal or RGB colors in place of the standard PMS or CMYK color breaks.