COLOR USAGE

Logo color breaks

Three Colors
   The logo’s full-color version prints in three colors. In three-color versions, the mark always prints in 100 percent blue (PMS 286), the underline prints in 100 percent red (PMS 186) and the logotype prints in 100 percent gray (PMS 404). Only the circle logo may reverse in three-colors. It prints in the same colors as a nonreversed circle logo.

Two Colors
   In two-color versions of the logo, the mark and logotype always print in 100 percent blue (PMS 286), and the underline prints in 100 percent red (PMS 186). In the reversed two-color logo the mark and logotype are white and the underline prints in 100 percent red.

One Color
   A one-color version of the logo must always print in 100 percent blue (PMS 286) when it is available. When blue is not available, the logo may print in 100 percent black or in the predominant color ink used in an application. No matter what the color, the logo should not be screened.

   When reversed, the one-color logo should always be white.The university logo is a trademarked image, and all its configurations should appear in its official colors — blue (PMS 286), red (PMS 186) and gray (PMS 404) — unless it is printed in a one-color publication or application in which one of the official colors is not available. In this instance, the logo must always print in one color. Two- and three-color versions must always print exactly as indicated on this page. To ensure uniform color reproduction, logo colors may not be screened. The logo may reverse out of a dark color as long as the background shape does not add a design element to the logo.

Pounce

   Pounce is a copyrighted image and should always appear in his official colors — blue (PMS 286), black, red (PMS 186) and yellow (PMS 109). To ensure uniform color reproduction, Pounce colors may not be screened. Text surrounding Pounce images should print in 100 percent blue or 100 percent black. For further guidance, contact the Department of University Relations.

Four Colors
   Pounce’s full-color image prints in four colors. In four-color images, the outlines and shadows always print in 100 percent black, the body fill prints in 100 percent blue (PMS 286), the nose prints in 100 percent red (PMS 186), and the eyes and claws print in 100 percent yellow (PMS 109).

Three Colors
   In three-color images of Pounce, the outlines and shadows always print in 100 percent black, the body fill prints in 100 percent blue (PMS 286) and the nose prints in 100 percent red (PMS 186). Because Pounce’s eyes and claws should print in yellow, these items are always white in three-color versions.

Two Colors
   In two-color images of Pounce, the outlines and shadows always print in 100 percent black, and the body fill prints in 100 percent blue (PMS 286). Because Pounce’s nose should print in red, and his eyes and claws should print in yellow, these items are always white in two-color versions.

One Color
   Because Pounce colors may not be screened, a line illustration is always used when only one color is available for printing Pounce. One-color versions should print in 100 percent blue (PMS 286) whenever possible. If blue is not available, only 100 percent black may be substituted.

Web Color

   Color breakdowns for web usage should mirror the guidelines laid out previously with the only exception being the use of hexadecimal or RGB colors in place of the standard PMS or CMYK color breaks.

HEXADECIMAL COLORS

BLUE:  #003399
RED:  #CC0000
GREY:  #666666
YELLOW:  #FFCC00

RGB COLORS

BLUE:  R=0 G=51 B=153
RED:  R=204 G=0 B=0
GREY:  R=102 G=102 B=102
YELLOW:  R=255 G=204 B=0