OFFICIAL UNIVERSITY LOGOS

The Georgia State logo communicates the character and reputation of the university. It creates immediate and positive recognition. The logo may be used in any of the four configurations shown on this page. The stacked logo shown in Figure 1 (pictured right)is the preferred format for most uses. The horizontal logo in Figure 2 (pictured below) and the circular logo in Figure 3 (below) may be used as alternatives in particular design contexts.

The configuration of the graphic mark and underline shown in Figure 4 (below) is appropriate for limited uses, such as on certain kinds of merchandise. Direct questions about appropriate usage to the Department of University Relations.

Whenever possible, use the stacked logo shown in Figure 1.

The Georgia State University logo is a unit composed of two parts:

• the university name in specially modified type treatments (logotype)

• a graphic mark

The graphic mark is an abstract representation of the letters G and S. But the function of this mark is not that it can be read as the school’s initials, but that it is a strong visual symbol that is easily recognized, remembered and associated with Georgia State University.

Further symbolism may be read into the mark. There is a flame-like aspect that can be seen as symbolizing both the traditional flame of knowledge as well as the mythical phoenix, the symbol of the post-Civil War resurrection of the city of Atlanta.