LOGO AND MARK REPRODUCTION GUIDELINES

The following guidelines set standards of consistency and unity in the use of the institution’s logo.

• The Georgia State University logo is a registered trademark protected by federal law.

• The logo is arranged in four approved configurations in a designated range of approved colors and color combinations. The two parts of the logo — the mark and logotype — are always used together (with rare exceptions, as noted in this guide). Neither the mark nor the logotype may be manipulated or changed. Since each of the approved logo configurations is a complete unit, each must be used exactly as shown in this manual.

• An approved logo configuration should appear prominently on all publications, such as on the front or back cover, in a size appropriate to the overall size of the document. The logo should also appear at the opening of a film, video or official university World Wide Web site and on every print advertisement.

• An authorized version of the mark without the logotype may be used when appropriate, such as on certain kinds of merchandise. Direct questions about appropriate usage to the Department of University Relations

• No academic or administrative unit or department should have its own logo. The institution strongly discourages the proliferation of such secondary images so that Georgia State University can maximize the impact of a single graphic identity for the institution as a whole.
   However, certain nonacademic centers, institutes and quasi-institutional programs housed at the university may develop their own graphic symbols and/or logos when such units have legitimate reasons for having their own identity programs (such as strong public outreach or their quasi-institutional status). Center, institute and program logos should not appear next to the university logo or, ideally, even on the same page. When such a logo is placed on a publication cover, the university logo may appear in such places as the title page or back cover. For further guidance, contact the Department of University Relations.

• No competing logos from centers or other units or programs may appear on official Georgia State University letterhead or business cards, which must follow standard approved formats.

• The university logo may appear with other logos on publications for cooperative programs. (Cooperative programs involve two or more academic, support or auxiliary units of Georgia State University or a unit of the university and one or more units of outside institutions, organizations or agencies. An example of a cooperative program would be a conference co-sponsored by the Georgia State University College of Education, the Division of External Affairs and the American Red Cross.)

Publications materials, such as posters, brochures and programs, that combine graphic elements from each of the sponsoring agencies may include the use the university logo in an approved form, giving consideration to the most visually compatible configuration. However, the Georgia State logo should not be used in conjunction with another logo or mark in such a way as to create one image.

Authorized artwork

University marks must always be reproduced from authorized original artwork suitable for reproduction. Original artwork is available through the Department of University Relations in digital formats for Macintosh- or Windows-compatible systems. Digital images can be provided on computer disk, via e-mail or Web access. Original artwork is not to be redrawn, reproportioned or modified in any way. The office also provides guideline sheets for logo usage and color separation.

Licensing

Collegiate Licensing Co. is the official agency that licenses all Georgia State University logos and trademarks for use and sale. Pounce is a copyrighted mascot, and the university logo and seal are registered trademarks. For more information, contact the Department of University Relations.