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Business Essentials Series

The Business Essentials Series is the road map to guide you from interpreting performance to executing strategy.
For small business owners and managers, never in recent history has strategis planning been so critical. Before a plan can be charted there needs to be a solid understanding of the current state of the company. With that foundation, critical success factors can be identified and strategic execution put in motion.


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Series Overview

Accounting Essentials                                                                 Sep 28

Introduces financial accounting in an owner/manager context. Topics include financial accounting terms and concepts, and the financial statements and how they are constructed. Learn why the balance sheet balances, why profit and cash flow are not the same and how the financial statements work together.

 Finance Essentials                                                                    Oct 5
Evaluating a company's financial health is an essential skill for all business owners. Learn the fundamentals of financial analysis, with instruction on reading financial statements, understanding financial ratios and return on investment. Discover  what the numbers really mean and start developing practical strategies for improving your company's performance.

 A Practical Approach to Building Business Value                    Oct 12
Step-by-step instruction to define company strategy and develop a performance system based on the strategy to build business value. Instruction takes a holistic approach, exploring both financial and nonfinancial performance. During stressful economic times, companies are more likely to focus on what drives cash flow than on what drives customers. Given this reality, instruction includes discussion on financial scorecards and dashboards that quickly and easily inform company personnel on financial performance.



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Copyright © 2001 Georgia State University Small Business Development Center
Modified: July, 2010